So we all woke up Tuesday morning and it was September. How did that happen? Here in Minnesota, the State Fair is going on through Labor Day and kids are buying new back packs and all of the items that go inside it.With another page on the calendar turning over, September brings a new persona here at Innovative Office Solutions, and this month it’s Creative. This persona might be the most inclusive one yet, as we’ve all got a little bit of creativity in us, right? Well, let’s hope so anyway. Ever since way back when and it was our first day of heading off to school ourselves, we’ve been encouraged to be creative. Let’s face it, without the creative, this big ole ball we live on would be a pretty boring place.
So in September, we embrace the Creative Persona and we’ll start out with some creative ways to promote your company. Now if this were a corporate website and not a blog, this would probably be about the time that an ad would pop up and probably irritate you as it covered the text. (And they’ve gotten pretty darn good at hiding those X’s that make the ad go away!) But you can relax, this is just a blog, so no irritating ads are going to pop up. No, we’re looking for creative, not irritating.So here we go with five creative ways to promote your company:
1. Get Your Brand Out There With Promotional Products
Brand recognition, that’s the big thing these days, right? Of course it is. Get your brand out there! The more recognizable it is, the better off you’ll be. At Innovative Office Solutions, we just so happen to have a phenomenal Promotional Products and Print divisions, that can spread your brand recognition in a ton of creative ways!
As it says on our website: Tell your brand story, say it loud and say it proud with the right promotional products. We’ll help you find the perfect product for your logo and then handle all the production for you. After all it’s still one of the best ways of getting your name out there and tell your brand’s story, and we want to make sure that’s as easy as pie.
You can use the products below in a myriad of ways, from handouts and giveaways to prize packages or incentives, and have your company logo attached to them to help spread your brand.
- Embroidery and screen printing
- Backpacks and tote bags
- Water and sports bottles
- Coffee mugs and tumblers
- Pens and writing utensils
- Calendars and corporate gifts
2. Partner With a Company to Cross-Promote
Hey, it worked for peanut butter and chocolate, didn’t it? And it’s certainly worked for Dairy Queen and just about any kind of candy you can think of (have you seen that Blizzard menu lately?)
U.S. Bank recently struck a monstrous deal with the Minnesota Vikings for the naming rights to the team’s new stadium, paying $220 million over 25 years. That’s obviously a ton of money, but the branding, excitement and name recognition is obviously worth it to them.
Okay, let’s come back down to earth, we’re obviously not all professional sports teams or major banks. Depending on your company and what you do, there are many ways to cross-promote. You can cut your costs in half and still get your business promoted in a fun and entertaining fashion. Brand awareness is the name of the game and cross-promotion is a great way to do that.
What Davis is talking about, of course, is that advertising used to mainly be an interruption. To your television shows, your magazines, your on-line articles. They still can be, but millenials are pretty savvy about learning ways to ignore advertising.
So how to creatively get your brand out there? The promotional products we talked about above. Rock climbing walls are one of the fastest-growing physical/leisure activities out there, rent space on one and put your brand there. Incorporate your ad design into your door handles at the office and in your building. In this day and age, there are very few spaces that aren’t up for auction, so don’t be afraid to explore spaces that are a little non-traditional.
4. Sponsor a Great Cause
A recent survey done by “Marketing Charts” shows that 85% of Americans say they have a more positive image of a product or company when it supports a cause they care about.
Innovative Office Solutions is proud to have teamed up with their professional sports partners in several wonderful charities. It’s just sort of human nature to like people or companies who show a little philanthropy. Every company wants a positive image and what better way to develop that then by giving back to the community?
You may not get the immediate return that you’d get from an advertising campaign or a clearance sale, but building up goodwill between your company and the public will only serve you well in the long run.
5. Videos! Put Videos of Your Product or Service on YouTube and Other Video and Slide-Showing Sites
Next time you’re at the mall, at a restaurant, at a sporting event or just waiting for a bus, take a look around you. Everyone is staring at their phones! It’s sort of an epidemic in our current society. While it can be pretty annoying at times (looking at you folks who don’t mind lighting up a movie theater!), it’s just what it is at this point.
Teenagers, of course, are the worst (or the best?) at least the most pervasive users of their phones for everything. They won’t be teenagers for long though and people of all ages are getting used to using their mobile devices for just about everything, including watching videos. Retention rates for visual information can go as high as 65% vs. 10% for text based information.
Put your messaging into a video format! Explain to the viewing world why they need what your company has to offer. The more fun and creative you are with your videos, the more they’ll be remembered. Heck, as long as we’ve got you doing videos, why not try a podcast as well? As long as you’re podcasting, why not offer up your services as a speaker? There are always industry conferences, volunteer organizations, libraries and local business groups who are looking for speakers.
Point being, there are a ton of different ways to creatively promote your company. Be creative with your branding and don’t be afraid to think outside the proverbial box when promoting your company. There’s no box anyway, there never has been.