Do you value a healthy workplace, giving back to the community and “Going Green?” These are just a few of the exciting campaigns Innovative will be a part of throughout 2016. Many of you have started to receive this year’s edition of the Innovative product catalog. Our 2016 catalog launch marks the sixth installment of a theme we began in 2011 featuring real Innovative employees on the cover.
With this year being an election year, we decided to have some fun with it. The All In 2016 theme will include fun campaigns to reduce “election fatigue” and provide our customers with solutions to make businesses thrive. Bringing the theme full circle, we will incorporate our All In theme into numerous marketing initiatives, culture in the office, events/activities our company is involved in and so much more! Thank you for being All in with Innovative as we strive to bring success to your business!
Let’s take a stroll down memory lane!
The theme for 2015 was all about Personalized Productivity. Customizing office solutions to increase productivity for our customers was at the forefront. We selected 10 office personas and created a highly unscientific online quiz to determine your office persona! We found that the Coffee Fanatic had the highest result for our quiz takers.
The theme for 2014 was Innovative On Tour – showcasing a few of our many employees that take center stage and perform for our customers. We printed multiple versions of the cover to feature more employees and put a few more faces to names. Equipped with Post-it Note covered guitars, banjos, fiddles, and mandolins, our team is ready to perform for you. Are you ready to come on tour with us in 2014?
For our 2013 covers, we decided to showcase a few of our local sports partnerships. We’re the official office products supplier to the Minnesota Wild, Minnesota Vikings and Minnesota Twins. They’re our hometown teams and we are your hometown supplier of office products, so we brought that idea to life on the 2013 covers.
In 2012 we decided to feature men in Post-it Note suits, inspired by a GQ magazine cover. The men featured in 2012 were Account Executive John Townsend, and Director of Educational Furniture Bob Nelson.
In 2011, we thought we’d mix things up a little and instead of pictures of boring office products on the covers, we’d feature our employees in a fun way. Our 2011 cover featured Account Executive Sarah Johnson showing off a custom made Post-it Note dress. This cover was inspired by a Vogue magazine style, and a dress that another Account Executive, Karla Gunderson, made for Sarah to wear in an employee “fashion runway contest”.